How to Track Your Social Media Performance Like Pro

How to Track Social Media Performance: To maintain and properly managing your social media channels, a constant eye on the performance is significant. When you are consistent in tracking and analyzing your metrics, you can eventually be able to devise a perfect strategy that aligns with your desires, values and requirement. Besides completely coming up with a new plan appropriate for your social media channels’ performance, you can also adjust it through making necessary changes in only the required areas. One can track their social media performance through tracking their key performance indicators.

Key performance indicators pertain to the measurement of your metrics that indicates your social media channels performance through showcasing a report based on complete data. Precisely, tracking the performance of key indicators create a complete sense of your strategies that which ones are working and which ones are not as well as where you need to focus to maximize the impact. Through tracking and analyzing these key performance indicators, you can understand the way social media algorithms are working and what changes you need to adapt in order to keep your content in line for better results.  

How to Track Your social media KPIs

1. Determine your Goals

Before diving into handling the metrics and analytics of your social media platforms, it’s essential to have a vivid understanding of your objectives. Determining your goals answers the questions such as, what is the purpose of your efforts and what do you expect to achieve from tracking performance metrics of your social media platforms? Expected goals include increasing your brand awareness, driving traffic to your website, generating leads, or boosting user engagements. Clearly defined objectives will help you select the right metrics to track and evaluate your performance accurately.

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2. Measure Right Metrics to Track Your Position

One needs reports on specific metrics to get insight into their performance as different social media goals require different metrics such as you would require to take notice of your post’s reach, impressions as well as the increase in the number of your followers in order to measure brand awareness level on your social media accounts. Your users’ engagements can be determined through tracking likes, comments and shares of your social media posts [How to Track Social Media Performance]. Your engagement rate indicates the total percentage of the users who got engaged with your posts and shares keeps a track of the number of times your content is shared by your audience to other users.

In order to track metrics of traffic generation of your channels, you can scrutinize your click through rate as well as the referral rate whereas to lead generation of any social media platform is calculated through getting numbers of those who accomplished a desired activity such as purchasing your product or signing up to your website, Lead generation can also be determined through Cost Per Lead (CPL) that refers to the associated cost of acquiring a lead through social media.

3. Tap into Platform-specific Analytics Tools

Before turning to any other source of tracking your performance metrics, first utilize the analytics tools given by each social media platform to measure your channels performance. Every social media platform offers specific tools to help you measure your performance through making reports of the key indicators’ measurements such as Facebook Insights, Twitter Analytics, Instagram Insights, YouTube and LinkedIn analytics etc. Each platform provides data regarding different set of metrics: Facebook Insights provides information on a total of each on your posts, user engagements and data related to your audience’s demographics; X Analytics (Twitter Analytics) covers Your tweet’s engagement, number of follower growth via specific post and impressions.

Instagram Insights addresses metric such as user engagements on your post, follower activity and the performance of your content; LinkedIn Analytics keep you posted through delivering insights on your post’s engagement, demographics of your audience as well as views on your company’s page; YouTube Analytics offers a vivid report on total number of views on your videos, subscriber growth of your channel and watch time of your videos.  

4. Use Third-Party Tools to Keep a Check on Your Performance

  You can also access various other tools outside the ones that social media platforms provide to monitor the performance of your key indicators such as, Google Analytics, Hootsuite, Later, Buffer and Sprout Social. These tools are multifunctional that handles multiple tasks including social media maintenance, management, monitoring and scheduling etc.  

Google Analytics, powered by Google helps in tracking website traffic that originates from the social media channels. Similarly, Hootsuite provides reports on social media metrics’ performance across multiple platforms.

Also Read: How to Boost Social Media Engagements in 2024

5. Use UTM parameters for Systematic Tracking and Reporting

In order to keep your social media performance in sight, you need to set up your tracking and reporting processes systematically through creating your social media dashboard, scheduling your regular reports and utilizing your UMT parameters [How to Track Social Media Performance]. One needs to assemble their performance metrics and all the relevant date regarding reports on a dashboard that would help in pretty convenient monitoring of your metrics.

Some of the online tools such as Google Data Studio or customized dashboards can help you in creating a consolidated social media platform. Moreover, to monitor the rate of traffic and conversions on a specific social media channel, you must add UMT parameters to track performance via Google Analytics. Through this strategy, you can determine the efficiency and effectiveness of your social media campaigns.

Conclusion

Tracking social media performance is essential for understanding the effectiveness of your efforts and achieving your goals. By defining clear objectives, selecting the right metrics, leveraging analytics tools, and making data-driven decisions, you can optimize your social media strategy and drive meaningful results [How to Track Social Media Performance]. Remember, social media is a dynamic field, and continuous monitoring and adaptation are key to staying ahead in the ever-evolving digital landscape.

How to Track Social Media Performance – FAQs