Best SEO Reporting Tools in (2024)

SEO reporting pertains to evaluating a website’s performance by keeping track of its analytics. A need to devise a new strategy depends highly on the success or failure of the previous one. SEO reports make this task quite convenient by analyzing the performance of the last strategy. SEO tools track down traffic, on-page, off-page, and technical SEO metrics, analyze keywords’ performance, the performance and quality of backlinks, and the website’s conversion rate.

Importance of SEO Reports

SEO reports are crucial aspects of Search engine optimization. They include numerous features that give a comprehensive and detailed overview of SEO strategies and techniques.

1- Traffic metrics help track down the sources of organic traffic and their behavior, providing a report on the source of their engagement with the website, such as social media platforms.

2- A website’s keyword performance means the keyword’s volume and difficulty level. SEO reports locate targeted keywords’ position and ranking on search engine results pages (SERPs).

3- On-site metrics pinpoint the page loading speed of a website and the proportion of bounce rate of a website. It also hunts down content quality by providing user information and the number of engagements with the content and its source.

4- Technical SEO metrics detect crawling issues of a website on the search engine, such as 404 errors and the number of pages indexed in the search engine database.

5- Backlink metrics find out the status of a website’s backlinks, such as their number and quality. The quality of a backlink depends on its domain authority score.

6- Then comes the conversion rate of a website, which identifies the number of visitors who were converted into potential leads.

Also Read: Technical SEO Services: An Ultimate Guide

Best SEO Report Tools Online

1- Google Analytics

Google Analytics is a free SEO report tool granted by Google. Its relevance to a search engine increases its credibility, as it offers reports based on Google’s ranking algorithms.

This tool hunts down the sources of organic and referral traffic, user behavior through engagements, and visitor conversion rates. These reports help analyze on-site and technical aspects of SEO strategy.

2- SEMRush

SEMRush is a well-known platform for SEO reports that offers a Keyword Magic Tool to find keywords and access their volume and rankings. SEMRush also provides an analysis of backlinks and their performance. It hunts down the scores of domain authority of the backlinks.

Although SEMRush costs nothing, its free link restricts access to tools used in a day. Its free version offers backlink checks, keyword performance, and authority domain checks.

3- AHrefs

Ahrefs is one of the most reputed companies for SEO reports. Despite its high prices, it has the confidence of several popular websites. It offers numerous tools to evaluate the performance of your website.

Mainly, it deals with monitoring keyword performance, backlink profiles, and site health. It costs $ 99 per month for a Lite plan and $ 399 for the Advanced plan, which offers various additional tools for SEO reports.

4- Moz

MOZ is another Tool for SEO reports that offers keyword hunting, on-site audits, and backlink profile analysis. Its pricing model ranges from $99 per month on the standard plan to $599 per month on the Premium plan.

Likewise, Ahrefs’ Advanced plan and Moz’s PremiumPremium plan also offer a range of comprehensive features for large enterprises and large-sized businesses.

5- Screaming Frog

Screaming Frog is one of the popular platforms for SEO reports. It specifically analyzes a website’s technical aspects, conducts technical SEO audits, and highlights on-site issues and crawl errors.

Screaming Frog offers a free version for basic and essential SEO reports, whereas access to advanced features costs $199 annually.

6- CanalRank

CanalRank is a highly competitive tool for detecting keyword difficulty. It gives comprehensive results regarding the competence of a keyword, along with the reasons. For instance, why a keyword is relevant or not and whether it has the capacity to get you a high ranking or not.

The most notable feature of this tool is that it also predicts the duration and limit of a keyword as per its capability for being ranked on the search engine result pages.

7- Google Lighthouse

Google Lighthouse is a free SEO reporting tool with an easy format that ensures hassle-free navigation. It provides metrics of your website’s performance and suggestions to improve your SEO strategies.

One can add it to their browser and generate a report of the desired pages. This tool tracks down the aspects that are impacting your ranking and provides suggestions to eliminate such situations on your website.

8- SEObility

SEObility evaluates your entire website and gives reports on issues such as page loading speed, XML sitemap, and site audit of the technical aspects of a website. It also accesses your website’s content quality and highlights the issues that need to be optimized.

This tool is quite budget-friendly as it offers a business plan with $150 per month charges. Its free plan contains various SEO tools that are only available for advanced optimization and reporting on other platforms at high costs.

How to Choose the Right SEO Report Service

Look for Reviews and ratings
Try out a free trial
Check out the key features of the SEO report tool
Look for customer support services
Look for an easily navigable interface
Ensure real-time analysis and reports
Choose a budget-friendly option