17 Best Social Media Content Creation Tools for 2025 You Need to Know

As we all know, in 21^st century, your business’ success has become highly dependent on maintaining its online presence. A number of social media platforms with distinct features are available for this feature: you can simply create an account as for the first step. But the real challenge begins after this: as you now have your business accounts on all platforms, the question is, have you maintained you online presence? The Answer is “Not at all”: you are nor going to grab engagements, leads and conversion with only having these channels. You need to Manage and maintain these channels with consistent content posting while following a schedule.

Complete management and content creation requires proper planning and scheduling, creating images and graphics, capturing videos and editing them and collaborations and reviews. Consistent content posting on these channels keeps your brand alive online. However, producing highly engaging content consistently and keeping up with the schedule on your own can be a challenging task. This is where social media content creation tools make a splash.

Whether you are intending to craft a dazzling graphic, an eye-catching image, editing videos or scheduling your posts for your social channels, having best content creation tools at your disposal make a significant difference. These tools accelerate the effectiveness of your social media strategy through making consistent increase in your engagement and conversion rate. This blog with provide you a deep insight into all the best social media tools to manage all your tasks.

Also Read Social Media Marketing on Facebook: Boost Your Business Today

Social Media content Creation

Social media content creation pertains to the planning, structuring, designing and scheduling of content for your social channels. It helps you in maintain your online presence through regular and consistent content posting while managing all the social media channels with equal consideration. Content creation mainly covers four areas that are Images and graphics, Video creation and editing, Content approval and Communication and planning and scheduling of your content.

1- Top Social Media Content Creation Tools for Images and Graphics

Posts containing visuals either images or graphics are impressively impactful in respect of bringing massive engagements and generating leads on social media platforms. Besides real-life original images, creative graphics and attention-grabbing edited images has taken the radar. People tend to get engaged to the channels sharing insightful graphics and images.

Canva

Canva is the most popular graphic designing tool for small businesses and individuals with no prior experience of graphic designing. It provides a number of templates and project types to create design for with a variety of free graphics available on its app. Its user-friendly interface allows you to utilize drag-and-drop feature in order to simply create an eye-catching image or graphic. Canva also offers a collaborative designing work with your team members with its ‘Canva for Teams feature’. Its mammoth library offers a variety of elements, designs, stock images as well as a number of editing tools. Icing on the cake, this tool is free of cost for its users while providing some professional elements only in its paid version. Canva Pro costs $13 for one user and $15 for a team of five in its Canva for Team version.

Adobe Creative Cloud

As Canva provides limited options suitable for small business and individual designing, Adobe Creative Cloud offers unlimited highly professional designing options to the big enterprises. This software furnishes integrated Illustrator, Photoshop and InDesign at one place. The professional suite supplies advanced designing, customization with constant updates. As per its capabilities, Adobe Cloude charges pretty high subscription fees consisting of four subscription plans with different rates including individual, Business, Tean plans for students and teachers as well as a different plan for schools and universities: Individual plan costs $55 for a month: individual plan costs $85 for a month; Students and teachers plan costs $19 par month. Owing to its complex and extensive features, it is only suitable for skilled professionals and need requires proper guidance and practice in case of individual usage.

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Crello

Similar to Canva, Crello also offers limited visual creation and editing option that is quite reasonable for small businesses and individual designing practices. It offers a number of elements and designs to integrate and create your own content. Crello provides two types of plans: one is completely free for the common usage and the other costs $10 per month that supplies professional and artistic elements to infuse in your images and graphics for social media channels.

You can erase and create backgrounds, add frames, create layering of the images as well as apply appropriate photo filters through the help of this software. Crello offers more than 30000 templates, thousands of voices and videoclips, and 300 plus fonts designs to help you create images and graphics of your desire.

Visme

Among others, Visme is an all-in-one image and graphic designing platform that renders animated and graphic designing with abundant editing features online. This software allows individual as well as collaborative work with your teammates. Its interactive features provide animated elements that inculcate lively feelings to your images and graphics.

This software delivers its services through four payment plans, divided on the basis of features included in them: basic, standard, pro and team plan. Besides being useful to the professional graphic designers, this software’s advanced features limit its usage and requires a complex learning curve to the individuals with beginner skill sets.

Stencil

Stencil is an easy to operate tool for visual creation and editing that involves in images, infographics and graphic designing. Its gallery is full of trending templates, image editing tools, designs and elements. This tool is good to use for the creation of regular content creation for social media platforms but due to the lack of professional editing tools and designs you can not create a satisfactory visual for the posts of any large enterprise. While most of the icons are free of cost on this tool, there are some of them that requires a paid description. You can either use its free plan or go for pro or unlimited plan in order to make your perspective broaden through using more professional features. Pro plan costs $9 whereas its unlimited plan charges $12 for a month.

InShot

Similar to many other image and graphic designing tools, InShot also offer a large number of editing tools such as, trimmer, apply filters, adding sound effects and music tracks as well as adding text to the images. Creation of versatile graphics through using this tool, helps to you in generating valuable and professionally designed data for regular posting at your social media channels. In addition, InShot is considered as a very reliable and powerful photo and video editor tool among the professionals.

Other Graphic and Image Designing Tools

• Easil
• Over
• Placeit

2- Top Social Media Content Creation Tools for Videos and Editing

Videos are the most significant as well as trending content posts on social media platforms. Creation and proper editing with sparkling effects adds an extra charm into your posts that draws users’ attention instantly and keep them engaged to your channels for more updates. Although crucial but not formidable task especially when a number of tools are available online in your service. Let’s take a dig into the features and costs of these video creation and editing tools.

Animoto

Animato is a video editing tool that offers its users to incorporate professional touch to their basic videos captured solely without any expert photographer. This video editing software provides video templates to adjust your videos with highlights, add from a large range of musical sounds. Animato offers 3 types of payment plans including a free plan with limited options: basic, professional and professional plus plan.

All of these have different subscription rates and monthly charges that are set according to the provided features in a plan. Basis plan costs $8, professional one costs $15 and the professional plus’s charges are $39 for a month. Besides video editing, it also provides the option of planning and scheduling of social media posts through its content calendar. Its easy-to-use interface makes it a comfortable option to use and learn for its users and beginners.

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Lumen5

This software gives a break from manual and provides AI generated content owing to its formation being as an AI powered tool. Lumen5 requires a text-based description of what kind of video you need and instantly create one for you. This software offers 4 payment plan such as basic, starter, professional and enterprise. Basic and starter costs quite reasonably as $19 and $59 per month respectively whereas Professional plan costs pretty higher as around $150 for a month. This software provides integration with almost all the social media platforms to get you conveniently post your content directly from this tool. Moreover, you can share as well as get approval of your work through using its feature for collaborations.

Filmora

Filmora is a professional editing and creation tool known for its 4k resolution in video editing. This tool provides a variety of editing features such as color corrections and changing backgrounds. Among many other specialties, it also offers distinct elements, green screen, tracking through monitor and adding subtitles out of speech in your videos.

With some regular updates, Filmora provides a number of video filters, music tracks, color transitions, corrections and effects etc. This tool categorizes its payment plan into three types of subscriptions for different rates that is generally deemed as overpriced than the other software offering similar features. Its annual and bundle subscription plan automatically gets renewed after its expiry and costs $62 and $110 per year respectively. Moreover, perpetual plan is available for $90 for one year one time subscription.

InVideo

With a user-friendly interface, Invideo provides a variety of video editing, customization and filtration tools. It offers a number of pre designed templates that are ready to use in order to customize your original videos according to the relevant format of any social media platforms. In addition, this web-based online tool keeps in view the current trends going on social platforms and supplies designing elements accordingly.

Owing to the requirement of complex learning cure of this tool, it is restrictively in use of the field professionals and expert designers only. As for its costs, InVideo furnishes 2 payment plans and a free plan: its business plan costs $15 per month for the use of limited features but one can purchase Its unlimited plan for $30 per month.

Other Video Creation and Editing tools

• Powtoon
• Camtasia
• Biteable
• Typito
• Promo.com
• Wave.video

3- Best Social Media Content Tools for Collaboration and Reviews

Sometimes, with the completion of your content creation task, sharing it with your team members for the appreciation of your talent seems a good idea, while other times you are required to have an approval and some feedback from the stakeholder before publishing it on social media channels. Here, you need a perfect tool for smooth sharing process of your files and getting approval to eliminate second thoughts on your project and to save yourself from the wrath of investors. 

Trello

This tool adds attachments that support all kinds of content’s files to smoothen the process of collaboration, review, approval, comments and suggestions. Trello also provides boards to secure the details such as due dates and checklists to conveniently manage your tasks. Its multifunctionality and to the line approval dynamics helps you attain respect as a professional employee in the eyes of your stakeholders and colleagues. Trello offers 4 kinds of payment plans such as free, standard, premium and business plan as per the number of users and given features to be used. Standard plan observes monthly payment whereas premium and business costs annually. Trello’s standard payment plan costs $5 for one user.

Filestage

Filestage is another online platform that provides efficient collaborations among the coworkers and smoothens the process of approval, collaboration and feedback. In addition, it also keeps your data organized and preserved without posing any threat to its security from the outer components. Although it provides basic, standard, business and enterprise payment plan but its basic plan almost covers all the paid features too such as storing unlimited files, reviewers as well as version control.

Slack

In order to facilitate communication regarding the content, Slack integrates with various platforms and makes team collaboration possible for its users. One can share files and exchange comments and messages through various integrated channels such as direct messages etc. This tool works best for those who requires efficient communication at their workplace in respect of the quality of content, approvals and editing. With various useful features, Slack offers such an underpriced payment plans such as its pro plan costs only $3 per user for a month and business plan provides services for $12 per month.

Asana

Besides project management, Asana provides easy communication tools to make tasks compatible for all kinds of workforces. This app offers comfort of convenient integration for all the social media platforms while making it communicable more efficiently. Asana offers 4 types of payments as per the suitability of different kinds of users and their workload: basic, premium, business and enterprise. Its basic plan with basic features is completely free. Premium plan costs $10 per user and business one costs $24 per month while being billed on annual basis.

Other Approval and Communication Tools for Social Media Content Creation

• Mondays.com
• Figma

4- Best Social Media Creation Tools for Planning and Scheduling

Mostly businesses struggle with proper planning and scheduling to assure consistent posting on their social media channels. Creating content without any direction and planning of publishing it while considering the schedule of every channel as well as accentuating upon special events posting becomes a challenging job to deal with. Solution to every problem: you can avail services from the following tools to keep your content managed and planned for prospective dates and dates.

Buffer

While mainly being a tool for planning and scheduling of your social media accounts, Buffer also provides insights into regular analytics and provide reports of your social channels’ performance. This tool provides slots of various designing and patterns to retain the essential details of your content. Buffer offers a completely free plan with a capacity of managing 2 social media accounts for limited posts whereas its essential plan costs $5 per month for scheduling of multiple account that is billed annually.

Hootsuite

Hootsuite is one of the most reputable content management tools that offers a variety of options to plan, preserve, and schedule your date to maintain consistency in your regular as well as occasional content posting on all the social media channels. Its scheduling too contains all the dates, times with separate details of visuals, videos, infographics, stories, reels and shorts. This content calendar also preserves the URL links of all post that makes identification vivid.

In addition, Hootsuite also retains the content with its shuffling dates and frequency on your social media channels. This tool offers 5 payment plans that are categories on the basis of the number users allowed and number of social media channels and posts allowed to manage: Basic plan allows 2 channels and 5 posts per channel; professional plan allows 10 accounts management and team plan offers scheduling of 20 posts.

Miro

Miro is an online tool that provides a whiteboard including a range of content creating, organizing and scheduling options such as flowcharts, content lists, mockups and mind maps etc. Availability of different formats give you an edge to brainstorm and select the most effective and efficient design to preserve your social media posts’ data. One can organize their content in a visual manner in the provided calendars and assignments. With a lot of benefits comes a highlighting disadvantage of this tool as it is not sufficiently confidential and pose a constant risk of losing your valuable content. This content calendar costs quite low while providing a free plan along with: as Miro Team costs $10 and Miro Business charges $20 for a month.

Conclusion:

In the digital age, maintaining an impactful online presence is crucial for business success, and leveraging the right social media content creation tools is key to achieving this. Whether you’re designing eye-catching graphics with Canva, crafting professional-grade visuals with Adobe Creative Cloud, or enhancing videos with Animoto and Filmora, each tool offers unique features to elevate your content.

Effective collaboration and scheduling are also vital. Tools like Trello and Slack streamline feedback and approval processes, while Buffer and Hootsuite ensure your posts are timely and consistent. Miro’s whiteboard capabilities help visually organize your strategy.

By choosing tools that fit your needs, you can produce engaging, high-quality content that boosts interactions and drives conversions. Embrace these resources to transform your social media efforts into a strategic powerhouse and propel your brand toward success.

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